• Conducted Marketing Research and Created Marketing Strategy

• Led full organizational transformation: clarified mission, vision, and strategic focus areas.

• Rebranded and redesigned brand identity, including visual identity and brand book.

• Developed and relaunched the website, improving communication and engagement. 

• Development of presentations and visual materials to strengthen the brand and engage the audience.

• Organization and execution of events, workshops, and marketing activities.

Content creation and management of communications on social media:  Instagram, TikTok.

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• Conducted Marketing Research 

• Led full organizational transformation: clarified mission, vision, and strategic focus areas.

• Rebranded and redesigned brand identity, including visual identity and brand book.

• Preparation of materials for and participant in major global conferences «European Commodities Exchange», «Global Grain Geneva».

• Contributed to media coverage in top-tier publications such as The Telegraph, Bloomberg, and Reuters, supporting marketing campaigns, content creation, and strategic communications.

• Content creation and management of communications on social media: LinkedIn.

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At BILUX, I worked as a marketing specialist, leading crowd-marketing initiatives, forum advertising, and coordinating franchise expansion while ensuring brand identity and franchise standards. I fully managed the content creation process for social media, including YouTube, from scripting to editing, and also participated in industry conferences while engaging with dealers and distributors.

• Conducted Marketing Research and Created Marketing Strategy

• Led rebranding and repositioning strategy for Nowy Styl in the CIS market to align with international corporate identity and strengthen brand recognition among B2C and B2B audiences.

• Developed integrated marketing strategy covering brand, product, pricing, distribution, incentives, and

communication channels.

• Implemented omnichannel sales approach combining online platforms and offline factory-based retail to maximize

visibility and customer engagement.

• Oversaw B2C digital marketing campaigns, including social media, content marketing, paid advertising, and PR

articles targeting decision-makers and end consumers.

At Utka, Rastrutka, I managed full-cycle social media marketing across Facebook, Instagram, and LinkedIn, including content creation, content planning, publishing, and targeted advertising. I also ran LinkedIn campaigns to attract B2B clients, crafted outreach emails, and conducted team trainings on leveraging LinkedIn for sales growth.

Developed and executed a six-month multi-vector marketing strategy, rebranded the product portfolio (PrideGas & Pride),

led strategic repositioning of LPG installation as a high-ROI solution, launched multi-channel campaigns, produced

marketing materials for the sales department and conferences, managed digital presence, and built loyalty programs with partners including BRSM Nafta.

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At the Citywide Trust Center, I led volunteer and youth projects, organized social initiatives and events, collaborated with partners and participants, and provided support through the center’s social programs, including client assistance, guidance, and coordination of charitable activities.