“Reel Integration”
Media project on YouTube and TikTok (2026)
Basel, Switzerland
Street Stories of Basel – a new-media project on YouTube and TikTok showcasing the voices of young migrants (16–30) in Basel. We explore diversity, integration, and everyday experiences, highlight local initiatives, and share affordable, welcoming places across the city. Through authentic content and youth-driven formats, the project connects young migrants and helps them feel seen, heard, and part of the community.
The project has already reached around 100,000 total views across platforms, with individual videos gaining up to 30,000 views. This year the project Reel Integration is supported and funded by the Canton of Basel, where the initiative successfully secured a public grant.
funded by
“Youth Integration Hackathon”
Migrant Community Initiative (2025)
Basel, Switzerland
Established the foundation for the “Youth Integration Basel” initiative after winning a CATAPULT grant. Built a cross-regional migrant community through partnerships with churches, NGOs, universities, and community centers, supported by leading mentors from business, social innovation, and international grant-winning projects.
Organized events attracting over 18 participants. Grew the volunteer team to more than 6 volunteers from diverse countries, including Pakistan, Bangladesh, India, various African nations, Ukraine, and several European countries such as Germany and Portugal.
The initiative promotes accelerated integration and equal opportunities for young migrants in Switzerland.
funded by
“Eyes Speak Louder Than Words”
СOVID - 19 Social Campaign (2021)
Kharkiv, Ukraine
For this project, I assembled and led a multidisciplinary creative team of designers, photographers, SMM managers, and strategists to develop a citywide social campaign supporting the emotional well-being of Kharkiv residents during COVID-19. The concept highlighted that human connection remains even behind masks, using eye expressions to convey warmth, empathy, and emotion.
I organized a community-based photoshoot with local volunteers, created a strong visual identity, and produced photo, video, and promotional materials to maximize reach and impact. The campaign was supported by the city administration, with billboards and metro placements across Kharkiv, while local businesses sponsored production and distribution.
Beyond promoting mask-wearing, the campaign encouraged communication, empathy, and emotional connection during a time of isolation.
funded by
